YEREVAN, ARMENIA · WORLDWIDE
We don't shoot videos.
We create desire.
Commercial video production for luxury brands, jewelry houses, banks, and fashion.
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YEREVAN, ARMENIA · WORLDWIDE
Commercial video production for luxury brands, jewelry houses, banks, and fashion.
Who We Are
SOFTAIN is a commercial production studio that creates video content that grows your business.
03 — Selected Work
04 — Services
We don't take every project. We take the right ones.
Content
Consistent, high-quality short-form video content produced at a level that reflects your brand. Shot in one location visit. Delivered fast.
What's Included
Ideal For
Premium restaurants, lifestyle brands
Investment
350,000 – 480,000 AMD / month
Commercial
A full commercial video — from concept and script to final grade. Built around your specific campaign, product, or collection. The idea is included.
What's Included
Ideal For
Jewelry brands, banks, fashion labels
Investment
400,000 – 700,000 AMD
Signature
The complete production experience. Strategy, full crew, drone, post-production, and a brand film that positions you at a world-class level.
What's Included
Ideal For
Luxury brands, banks, flagship campaigns
Investment
1,500,000 – 3,000,000+ AMD
Minimum engagement: 80,000 AMD. We do not negotiate on price — we negotiate on scope.
05 — How We Work
A 30-minute meeting about your brand, campaign, and vision. We ask more than we talk.
A specific visual concept built for your project — not a template. Script and references included.
3–8 hours on location or in studio. Full cinematic setup — light, camera, direction.
Professional edit, color grade, and sound design. Delivered in 3–7 days depending on format.
Revisions if needed. Usually right the first time. Final files in all required formats.
06 — Who We Work With
SOFTAIN does not work with every client. We work with brands that see video as an investment, not an expense.
Why We Fit
Jewelry requires cinematic macro detail, light, emotion, and texture. This is exactly what SOFTAIN delivers — and exactly what they pay premium to achieve.
High priority clientWhy We Fit
Banks buy professionalism and reliability, not just creativity. SOFTAIN delivers both — portfolio, process, contract, on-time delivery, and institutional visual quality.
High budget · Repeat projectsWhy We Fit
Fashion demands movement, texture, and atmosphere. SOFTAIN creates the desire to own before the viewer sees the price tag.
Visual storytellingWhy We Fit
Consistent content for premium dining brands. A stable monthly subscription format — volume without sacrificing quality.
Subscription format07 — Investment
We price above the Yerevan market. The difference is speed, concept, and the quality of the final image.
| Format | SOFTAIN |
|---|---|
| 1 Video with light (Reel/Short) | 80,000 – 120,000 AMD |
| 60-second commercial | 350,000 – 650,000 AMD |
| Brand film with drone + lighting | 1,500,000 – 2,500,000 AMD |
| Content package (8–10 videos/mo) | 350,000 – 480,000 AMD |
If budget is a concern, we reduce the scope — not the price. A smaller package, not cheaper work.
Retainer Packages (available from month 2–3)
8–10 Reels, one location visit per month
350,000 – 480,000 AMD/mo
~75% margin
8 Reels + 1 commercial video
700,000 – 950,000 AMD/mo
~70% margin
Complete video brand management
1,500,000+ AMD/mo
~65% margin
3 retainer clients at the base rate = 1,200,000 AMD/month in stable income.
SOFTAIN — Yerevan, Armenia
08 — Our Story
The world's best production studios didn't begin with massive budgets. They began with a niche, a style, and one client who trusted them.
SOFTAIN follows the same model: a deliberate niche (luxury, jewelry, fashion, banking), a recognizable visual style (dark cinematic, high detail, slow motion), and growth through reputation — not advertising.
Every production decision is intentional. We don't take projects that dilute the portfolio. We don't price to compete — we price to signal quality.
09 — The Team
Add team in Sanity
Your one-line description goes here.
10 — Contact
Tell us about your brand and what you're working on. We'll respond with a specific idea within 48 hours.
We'll respond with a specific idea within 48 hours.